Project Description
Project Brief
I was asked to come up with a playful and professional wordmark that could be used in various ways, from beer coasters to apparel to whatever else.
The Challenge
I was challenged with the contradiction between the playfulness and the professional aspects that were asked for.
The Solution
After a few sketches I set to creating a script that would embody those characteristics and would suit the nautical theme that was at hand. The anchor on the flowing rope was also added to keep the design flowing and to add visual interest to the piece.
The Design In Use
